Ryan Margolin, an online digital marketing consultant, says that Internet marketing is simply the best way to get a large amount of people to your business. Many people go online each and every day. For the newer generations, the yellow pages will be nothing more than a distant memory at best. Many people don't even realize they are viewing ads, due to the subtle nature of internet marketing techniques.
There is only so much Internet marketing you can do for your business without actually having a user friendly website. Even if it is a free site you create on your own, you need to have this web front available to your customers with basic information about your business, where you are located and what your hours of operation are.