However, even though the impact of the Internet on marketing is great, there are still plenty of people who prefer printed media. Printed materials such as newsletters, magazines, and catalogues still appeal to them. Moreover, the Internet World Stats says that about seventy million Americans still cannot be reached through online marketing strategies.
Also, even though statistics show that 92% of Americans know about Twitter, only about 8% actually use the social media platform. There are also lots of people who do not go on Facebook daily. With this being said, you can conclude that advertisers have plenty of opportunities to reach consumers through offline marketing efforts.