Advertising used to be so simple. You have a product, you shout out on the street that you have it and that it’s for sale, and people buy your goods. Today, advertising can get very competitive. There are so many products, and so many different brands are competing for the customers attention. It can be hard to stand out. Its a good thing that you can do your advertising with every door direct mail.
Every door direct mail, as its name implies, lets you send your printed advertisements through direct mail to your customers. The difference with this kind of advertising is that you’re sending your ad to every door in a specific location, or locations with similar demographics.
It might sound complicated, but it really isnt. Heres how it works:
1. Determine your target demographic or area – this isnt actually part of the service that every door direct mail provides. This is your company finding out who to send these mailings to. It’s crucial that you’re accurate in identifying the kind of people and location you want to send your mail to, because they’re your potential buyers. If you don’t study your target audience or location, you could end up wasting your money in advertising, using direct mail sent to people who aren’t likely to be interested, or who have no need for your products and services.
2. Create your printed ad – your printed ad is usually the smaller version of your billboards or your posters, and other bigger printed ads. If possible, make sure your print ads are colorful so you can catch your customers eye. Thought provoking copy can also help increase the chance of your customer looking into your ad.
3. Send your printed ad to the every door direct mail marketing provider – many different providers offer varied services when it comes to direct mail. The difference is usually in the number of mail pieces they’ll deliver. Most direct mail services charge by the number of mail pieces sent. Some deliver to as few as 100 houses, while others can deliver through an entire city. Choose the one that fits your budget and needs. Local companies, for example, dont need to get delivery service outside the country or far off places.
4. Wait for the customers to start signing up – if your advertising involves getting people to sign up, you just need to wait until theyve had a chance to read your mail. The statistics on how many people open advertising related mail show that people are most likely to be more receptive of advertisements if they offer freebies. Try this kind of advertising, so more people will want to patronize your company and buy your products or services.
Its so easy to use a direct mail marketing service, and so rewarding once you see the sales rolling in. Try this service today and change the way you do advertising.
