Wether you have an business online, or a local or national brick and mortar business, you will know how important your brand is. It is your identity and what makes you different from the other companies you are competing with is crucial to your continued success and growth in your market.
When it comes to marketing your business, building a successful online presence is now a necessity. Newcastle marketing consultant, Zac Dillon SEO Local Search Marketing says that building your authority as a leading brand will have a direct effect on your rankings and organic search results. So, if you look at it from another perspective, it follows that if you focus on building your brand as part of your Search Engine Optimization strategy, you will achieve two things – a stronger brand and better rankings.
Here are some tips to help you achieve both these effects.
Blogs, press releases and new articles help you to create back-links, create activity on your website, and increase hits and visits. They are also an effective way to build your authorship online and build your brand recognition. Writing unique, interesting, and engaging articles which gives your readers new information and lets them ‘get to know’ your brand, is one of the most effective ways to build up your authorship and following. This in turn creates activity which will have a direct effect on your SEO.
Keep your brand at the front of your mind when you are creating content. All your content should speak of and fully represent your brand identity. Don’t post any content that diminishes your brand or sends mixed messages about who you are and what you represent.
Speak to your customers. There is no point trying to engage people if you then ignore them. Ignoring your followers, readers, and visitors, will result in lost business revenue. Imagine letting a customer walk into your store and wander around without ever approaching them, or smiling and greeting them with a warm hello, or completely blanking them if they ask you a question. Or worst still, telling them you are far too busy to respond and will maybe get around to it later. This is exactly what you are doing if you ignore visitors to your social media, website, or blog.
Keep an eye on all your websites, pages and social media. Don’t leave them unattended or ignored for long. This will result in your information going out of date and looking stale very quickly. Keep images fresh, regularly add updates and post content so that even your regularity and commitment to creating quality content becomes another aspect of why your brand can be trusted and relied upon.
Invest time and effort into spreading your content as widely as possible. We are not suggesting you resort to spamming sites and blogs. What this means is doing your research and homework. Find the places online where sharing links, writing a guest blog, or simply sharing a link to one of your articles may be well received and read. This doubles as another way of creating back-links directly to a page on your website too.
Your brand is not just your logo. It is everything your company represents and wants the customer to feel. So, for example, if you are a retailer of high-end organic foods, everything you post, all your content, images and comments, will reflect the behaviour of an organic food producer and an artisan foodie. Or, if you are a manufacturer of quality machinery, you should present yourself as technologically savvy, professional, trustworthy and hard working.
Positioning your brand professionally should make a customer feel as if they can trust you, rely on you and they should be encouraged to be part of the exclusive family of well cared for customers. By doing this, not only will you attract the right people, you will sell to the right people and create activity on your website and social media pages that the search engines will not be able to ignore.
