Simply put, Inbound Marketing the process of generating the attention of prospective clients through content creation. It is one of the most cost-effective ways of converting clicks by strangers into leads to customers. When combined with a well thought out marketing strategy, Inbound Marketing can be extremely successful for even small businesses.
Inbound Marketing can also mean that your current customers will become promoters of your brand. This, in turn, will lead to even more referrals and contract renewals. Inbound Marketing is an effective marketing practice especially geared towards the digital age.
What many people do not know, however, is that the successful practice of Inbound Marketing has been around since 2006, when Hubspot developed the concept. If you would like to move your website to Hubsot I recommend Concentric Marketing Hubspot partners. The will develop strategic placement of high-quality content for your site which will generate leads while marketing your business online while at the same time maintaining a high level of customer engagement.
Traditional methods of marketing your businesses or service include placing adverts in newspapers, airing product on the radio or television or even advertising in large shopping malls and buying large email lists. It is more of a shot in the dark because you will not know how many people you advertisement is actually engaging.
Through the creation of quality online content, Inbound Marketing is more focused on pulling the right customer towards your business. The content which is created is specifically geared towards your current and future potential customers. This content is delivered to your customers as and when they need it the most.
By simply aligning the content which you have created with your customer’s interests, you will organically attract traffic to your online portal. All this is done through the creation of customer-orientated content. This traffic can then be turned into customers. If your content is of exceptional quality you will have your customer keep coming back for more.
Many businesses are attracted to Inbound Marketing because it is not seen as a form of paid for advertising. One of the key benefits of Inbound Marketing is that the content which was created for your business can live online for forever. Traditional, as well as web-based advertising, will always come to an end.
Here are the four essential funnels used for Inbound Marketing:
Attract
Your first step in a successful Inbound Marketing campaign is to attract customers. This first step in the marketing methodology is critical. Here you need to ensure that you are giving your customers the right content at the right time.
Convert
Once you have your potential customers you now need to convert these into leads. This can be done by obtaining contact information. Once you have the contact information you can easily deliver more content to your potential customers when they need it most.
Close
In the closing stage of the Inbound Marketing process, you will transform your leads into customers. This can be done through marketing automation and social media monitoring.
Delight
In this final step, your business has the opportunity to continue providing your customers with engaging content coupled with dynamic social media posts. This step allows your customers a chance to become promoters of your business.
